National Repository of Grey Literature 16 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Eye-tracking as a method for monitoring students' strategies when working with the periodic table of elements
Kopecký, Adam ; Šmejkal, Petr (advisor) ; Míka, Luděk (referee)
Teaching methods try to improve every year, and modern technologies help this progress. One of these technologies is the eye-tracking method. This method allows capturing certain procedures of the respondents from their eye movements. We can subsequently derive certain specific strategies from the procedures, and subsequently adapt the teaching materials to themThe thesis focuses on the detection of different strategies of pupils when working with the periodic table with the help of an eye-tracking device. The work uses a pre-prepared test in which the students determined the specific location of specific elements in a table with displayed element symbols and proton numbers and subsequently the location of other specific elements in a blind periodic table. Subsequently, the strategy of pupils with higher self-confidence was examined and compared with the strategy of pupils with lower self-confidence. Success in finding individual elements in the test was also compared. A typical strategy, which was observed in most respondents, is to determine the location where the element is most likely to be located and then search in a sufficient area for signs that could belong to the searched element. This fact does not apply only in the case of the search for the element antimony, which the respondents could...
Strategies of use of general geographic map as a source of information
Trokšiar, David
The main topic of this thesis are map skills, and the key point of interest are strategies used for map analysis. General reference map was found as a suitable map given its frequent use in the school atlases. The main goal of this study is evaluation of the general reference map analysis strategies in terms of their dimensions, i. e. their repertoire, distribution, efficiency, and adaptability. 20 upper secondary school students participated in an eye-tracking experiment that consisted of the test and the follow-up questionnaire. The eye-tracking data were analyzed qualitatively and quantitatively to obtain information about the strategy dimensions. Results showed that students used broad repertoire of strategies when analyzing the general reference map and they pointed to the most chosen strategies as well. In some cases, students used more than one strategy to solve the task and thus the most frequent strategy combinations were detected. The efficiency of strategies was evaluated based on the students' success rate and the length of the solving cycle which was affected by the type of elements, respectively map content, used for solving the task. The ability to adapt to specific task demand was proven by addition of elements needed into the strategy or using entirely different strategy type. The...
Mobile Phone Through the Prism of Sociology
Kolářová, Kristina ; Duffková, Jana (advisor) ; Trunda, Jiří (referee)
The theoretical part of this thesis intends to familiarize the reader with review of the results of recent studies of how a mobile phone affects individuals, communication and society as a whole. Space is given to the issue of behavioural differences between men and women in relation to mobile phones. The last section shows how big is the attention given to a mobile phone in the field of marketing research. In the research part, the author uses methods typical rather to marketing research, an eye tracking, RTA and interviews to do the research whose goal was to describe the process of selection when buying a mobile phone via e- shop and to point out the possible differences between men and women. Measuring eye attention of 50 participants in the age of 18 - 29 years (25 men, 25 women) showed that eye behaviour of men and women when choosing a mobile phone differed significantly, particularly at the time that respondents gave to particular information areas. The interviews resulted in further differences such as differences in the importance of different criteria for both genders or unequal level of independence in selecting the phone.
Aplication of quality and quantity data outputs of research to be used for follow up marketing strategy in print medias
Hofmannová, Vlasta ; Jungová, Eliška (advisor) ; Gibarti, Jana (referee)
Diploma thesis entitled "Application of Qualitative and Quantitative Research Methods into Marketing Strategy of Print Medias" discusses employment of output research data accumulated on eye-tracking, in-depth interviewing and CAWI method of research. These research outcomes are further analyzed and implemented in the development process of the EURO Business Weekly strategy in the Czech publishing market. The final evaluation is based on a mutual comparison of results which were recorded by the EURO Business Weekly in the years 2005 and 2006.
Strategies of use of general geographic map as a source of information
Trokšiar, David ; Hanus, Martin (advisor) ; Marada, Miroslav (referee)
The main topic of this thesis are map skills, and the key point of interest are strategies used for map analysis. General reference map was found as a suitable map given its frequent use in the school atlases. The main goal of this study is evaluation of the general reference map analysis strategies in terms of their dimensions, i. e. their repertoire, distribution, efficiency, and adaptability. 20 upper secondary school students participated in an eye-tracking experiment that consisted of the test and the follow-up questionnaire. The eye-tracking data were analyzed qualitatively and quantitatively to obtain information about the strategy dimensions. Results showed that students used broad repertoire of strategies when analyzing the general reference map and they pointed to the most chosen strategies as well. In some cases, students used more than one strategy to solve the task and thus the most frequent strategy combinations were detected. The efficiency of strategies was evaluated based on the students' success rate and the length of the solving cycle which was affected by the type of elements, respectively map content, used for solving the task. The ability to adapt to specific task demand was proven by addition of elements needed into the strategy or using entirely different strategy type. The...
The use of eye tracking in marketing research
Smékal, Jan ; Vranka, Marek (advisor) ; Houdek, Petr (referee)
This bachelor thesis deals with the use of the eye camera in marketing research. The introductory part focuses on the basics of eye physiology, which are necessary for understanding the principles of eye tracking. This is followed by an introduction to the process of measuring the path of vision, its history and the development of methods. It introduces the reader to the eye camera and its most important parameters and introduces him to examples of practical use of eye tracking in various areas. It also describes the capabilities and limitations of the eye camera, the possibilities of combination with other research methods and, last but not least, it also contains a practical demonstration of the possibilities of analysis and visualization of measured data. Then it looks at eye tracking in the context of marketing and visual perception and introduces the reader to the application of the eye camera in various areas of marketing research. The practical part aims to bring the reader closer to the practical side of eye-tracking. Through a specific example, it shows what such research looks like and what it entails. From experiment design planning to data analysis and interpretation. The research examines the general phenomenon of the influence of the direction of the model's view on the effectiveness...
Interpretation of physics graphs by experts and novices followed by the eye-tracker
Vondráčková, Terézia ; Kekule, Martina (advisor) ; Mandíková, Dana (referee)
This thesis is focused on identifying key aspects of mechanics graphs regarded by students and experts. It also contains observations of student's attention focused on each graph. This data was collected using eye tracking camera. 23 high school students and 14 experts participated in this research. Our group of experts contained graduate and post-graduate students as well as researchers from faculty of Mathematics and Physics at Charles University. Our results suggest that experts were able to memorize more information from each graph than high school students. Difference in focus on relevant parts of graphs was obvious from analyzing correct and incorrect answers of high school students and they consider axes and their labeling as the key parts of graphs in contrast to the students. Incorrectly answering students were more focused on parts with no relevance to the task in question. On the contrary, students with correct answers spent less time looking on non-relevant parts of graphs. Ideas of incorrectly answering students were mostly focused on wrong idea about graph as a sketch of real situation, or picture resembling physical situation.
Pupils' learning from educational material followed by eye-tracking method
Krejčí, Alžběta ; Kekule, Martina (advisor) ; Snětinová, Marie (referee)
This thesis focused on monitoring the process of reading an educational text by pupils and the influence of text related questions on this process. The monitoring was done using the eye-tracking method and 12 pupils and 1 teacher took part in the study, all of them from various high schools. The study showed that pupils who have text related questions at their disposal spend almost twice the time reading the educational text. Moreover, they tended to pay more attention to additional visual material such as pictures and graphs. By analyzing gaze plots and interviews with the pupils we found out that from time to time they seek out or remember key concepts with no further context, which in turn sometimes leads to incorrect understanding of the concept or the covered topic.
High school students' interpretation of a graph from mechanics observed by the eye-tracking method
Vondráčková, Terézia ; Kekule, Martina (advisor) ; Snětinová, Marie (referee)
This bachelor thesis deals with the solution of tasks monitored by the eye-tracker. We were examining high school students who solved 6 tasks focused on the interpretation of a graph in mechanics. They were monitored by the eye-tracker during their solving of the tasks. Based on their recorder eyes' position we can figure out their strategies of solution. We identified several typical misconceptions when working with graphs and typical students' approaches to the graph interpretation. Information about this topic can be useful, for example, to teachers for their future teaching.
Students' problem solving strategies explored by eye-tracking method
Jakubská, Iva ; Kekule, Martina (advisor) ; Snětinová, Marie (referee)
This diploma thesis is focused on exploring students' problem solving strategies. The tasks used in the research included tasks from the R-FCI test. 35 students participated in the research that was based on the eye-tracking method. Students' eye movements were tracked by camera Tobii TX300 during the problem solving periods. Qualitative analysis was then performed based on the data obtained by the research. Comparison between students who provided the correct and incorrect answers was carried out. Correctly answering students solved tasks faster than incorrectly answering students. Also they focused on relevant information in the tasks and the choice of correct answers was easier for them. Another step of the research was to analyze some students' problem solving strategies in depth. All materials that were used for the analysis were generated by the program Tobii Studio 3.2., and are enclosed in the appendix.

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